Craig Elias - Creator of Trigger Event Selling

Craig Elias, Sales and Networking Guru

A true innovator in what is arguably the oldest, or second oldest, profession – sales – Craig is a rare combination of strategist, tactician, and revolutionary thinker.

Craig is the:

Creator of Trigger Event Selling
Originator of the Window of Dissatisfaction
Evangelist of Won Sales Analysis
Co-Creator of the Corporate Sales Challenge
Founder of InnerSell, and
Chief Catalyst of Shift Selling, Inc.

For almost 20 years Craig used his timing strategies to be a top sales performer at EVERY company that hired him - including WorldCom where he was named the #1 sales person within six months of joining the company.

Craig’s strategies are highly regarded, winning him a $1,000,000 prize in a global “Billion-Dollar Idea” pitch competition and have resulted in coverage on NBC news, in The New York Times, Business 2.0, The Wall Street Journal, The Nikkei Marketing Journal, Sales & Marketing Management magazine, and earning his last company the distinction as one of Dow Jones’ 50 most promising companies in North America.

What started as a passion turned into a business…

Craig’s passion is helping entrepreneurs and small businesses outsell larger more established players. His unique insights and revolutionary strategies are a universal solution to the ubiquitous problem of sales and apply to any product, or any service, in any industry and in any geography.

Craig spent much of 2004 and 2005 in San Francisco launching his last company and recently returned to his hometown of Calgary, Alberta, to be a first-time father. Craig now advises business leaders, trains sales teams, and coaches entrepreneurs, around the world, how to leverage timing strategies so they can sell more, sell sooner, and sell at a higher price.

How others have gained from Craig’s expertise…

“We have grown the business by more than 50% from the previous year.”

Donato Polignone, MSDS a Division of NuGeneration Technologies - Rohnert Park, California

“I went from closing one sale in twenty to closing two out of three.”

Jess Harding, Independent Consultant - Banff, Alberta

“We gained equipment sales almost immediately.”

Rodd Stubbs, Owner, International Security & Protection Co., Ltd. - Ho Chi Minh City, Vietnam

“Craig will save us 100’s of hours of wasted time and effort while increasing our conversion rates.”

J.P. Obbagy, President, Good Earth Travel Adventures Ltd. - Vancouver, British Columbia

“Craig has given me new insights on how to replicate my biggest successes.”

Tom Bruin, Principal, Sharp Editing - San Francisco, California

“You have opened new doors for our business.”

Peter Dufresne Jr. VP Sales, EPT, Inc. - Calgary, Alberta

“His insights and strategies could relate to almost any business.”

Vicky Miller, Owner, Mayor Magrath Liquor Ltd. - Lethbridge, Alberta

“Craig is an excellent presenter who is both entertaining and informative.”

Larry Keet, Sales Manager, DeVry Institute of Technology - Calgary, Alberta

“He is an incredibly engaging speaker with a very strong, action oriented, message.”

Mark Ruthenberg, President, Alberta New Media Association - Edmonton, Alberta

“He gets the audience involved.”

Karen Hawke, Director of Professional Services, Envista Technologies, Inc. - Calgary, Alberta


		Craig Elias, Sales and Networking Guru A true innovator in what is arguably the oldest, or second oldest, profession – sales – Craig is a rare combination of strategist, tactician, and revolutionary thinker. Craig is the: Creator of Trigger Event Selling Originator of the Window of Dissatisfaction Evangelist of Won Sales Analysis Co-Creator of the Corporate Sales Challenge Founder of InnerSell, and Chief Catalyst of Shift Selling, Inc. For almost 20 years Craig used his timing strategies to be a top sales performer at EVERY company that hired him - including WorldCom where he was named the #1 sales person within six months of joining the company. Craig’s strategies are highly regarded, winning him a $1,000,000 prize in a global “Billion-Dollar Idea” pitch competition and have resulted in coverage on NBC news, in The New York Times, Business 2.0, The Wall Street Journal, The Nikkei Marketing Journal, Sales & Marketing Management magazine, and earning his last company the distinction as one of Dow Jones’ 50 most promising companies in North America. What started as a passion turned into a business… Craig’s passion is helping entrepreneurs and small businesses outsell larger more established players. His unique insights and revolutionary strategies are a universal solution to the ubiquitous problem of sales and apply to any product, or any service, in any industry and in any geography. Craig spent much of 2004 and 2005 in San Francisco launching his last company and recently returned to his hometown of Calgary, Alberta, to be a first-time father. Craig now advises business leaders, trains sales teams, and coaches entrepreneurs, around the world, how to leverage timing strategies so they can sell more, sell sooner, and sell at a higher price. How others have gained from Craig’s expertise… “We have grown the business by more than 50% from the previous year.” Donato Polignone, MSDS a Division of NuGeneration Technologies - Rohnert Park, California “I went from closing one sale in twenty to closing two out of three.” Jess Harding, Independent Consultant - Banff, Alberta “We gained equipment sales almost immediately.” Rodd Stubbs, Owner, International Security & Protection Co., Ltd. - Ho Chi Minh City, Vietnam “Craig will save us 100’s of hours of wasted time and effort while increasing our conversion rates.” J.P. Obbagy, President, Good Earth Travel Adventures Ltd. - Vancouver, British Columbia “Craig has given me new insights on how to replicate my biggest successes.” Tom Bruin, Principal, Sharp Editing - San Francisco, California “You have opened new doors for our business.” Peter Dufresne Jr. VP Sales, EPT, Inc. - Calgary, Alberta “His insights and strategies could relate to almost any business.” Vicky Miller, Owner, Mayor Magrath Liquor Ltd. - Lethbridge, Alberta “Craig is an excellent presenter who is both entertaining and informative.” Larry Keet, Sales Manager, DeVry Institute of Technology - Calgary, Alberta “He is an incredibly engaging speaker with a very strong, action oriented, message.” Mark Ruthenberg, President, Alberta New Media Association - Edmonton, Alberta “He gets the audience involved.” Karen Hawke, Director of Professional Services, Envista Technologies, Inc. - Calgary, Alberta
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